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Unleash your Idea Virus

In his book, Unleashing the Idea Virus, Godin explores the concept of "ideaviruses," or those ideas or trends that seem spread entirely by word of mouth. New ideas are driving the New Economy, and those "ideas that spread the fastest win." Godin predicts that word of mouth, which is faster, easier to launch, and more effective than traditional marketing strategies, will soon become the preferred way to market new ideas and brand products. Fast Company features an article by Godin, summarizing the ideavirus concept.
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Date Issued
2000
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Date of Scout Publication
July 27th, 2000
Date Of Record Creation
April 7th, 2003 at 2:03pm
Date Of Record Release
April 7th, 2003 at 2:03pm
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578

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